Brad was introduced to CRAB in 2003 when his good friend suffered a life altering accident leaving him paralyzed and confined to a wheelchair. CRAB proved to be a life-line, allowing Brad to act as the able bodied sailor supporting his friend in the Don Backe Memorial CRAB Cup Regatta.
Joining the Board in 2016 and becoming President in 2017, Brad has brought his entrepreneurial energy to CRAB from his two decades of working with start-ups and high growth companies. His work experience ranges from travel, wireless, fitness, digital marketing, and mobile apps. Brad has proven to be a natural collaborator executing on a shared vision. This philosophy has made an immediate and ongoing impact on new programs like the Skippers Challenge, a virtual fundraising competition in conjunction with the Annual CRAB Cup. He has led the transition from a Board run organization to a staff managed one breaking records annually for the number of guests served and most importantly, a 20X increase in cash reserves. His greatest accomplishment will likely be remembered as signing the lease for the new Adaptive Boating Center after nearly 4 years of continuous, grinding effort.
Brad is currently the Enterprise Sales Director for Five9 (FIVN), the leading cloud contact center software platform allowing companies to provide a more human experience to support their customers. He is responsible for identifying and acquiring new customers for Five9 in the Mid-Atlantic region expanding their impressive list of over 2,000 customers with an unheard of NPS of 84, further validating their "customer first" culture.
Prior to joining Five9, Brad was the Co-Founder and COO of Clowder, a start-up mobile app product company based in Alexandria, VA that provides a mobile solution for associations and non-profit groups to drive year round member engagement. LaTour has also held various senior executive roles in business development, sales operations, product development, and customer experience. He was a founding executive from 1997 – 2006 at InPhonic, a high growth wireless company that ultimately went public on the NASDAQ in 2004. He left to transform an idea into a patented fitness product called JumpSnap, selling it successfully nationwide on infomercials and online channels.
His love of sailing started in the early 90’s on his good friend's fully restored 1976 Catalina 27 on the Severn River. That sailboat eventually became Brad’s first boat that would later be donated to CRAB. Mostly a cruiser, he upgraded to a Beneteau 32 which also doubled as his office in the early days of building his JumpSnap business.
Brad, his wife Susan, and their four girls live in Davidsonville, MD. The family has leveraged CRAB to teach their four young daughters the value of volunteering and giving back to their community. Part of a multi-year strategy, the girls have taken to the excitement of being involved in CRAB and sharing it with their friends.
Brad is a proud graduate of Penn State University where he studied Hotel, Restaurant Management.